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A UK driver has displayed an outstanding level of loyalty
to one car brand by buying his 26th model from the manufacturer in a three-decade spell - but it's far from a household
name.

It's not a popular, volume-seller like Ford, Volkswagen or BMW.
Instead, it's a brand that represented just 0.12 per cent of new car registrations last year and was 34th overall in terms of sales by manufacturer. 

Bill Nunn, 65, a project manager from London, has become this car maker's most dedicated British customer by snapping
up almost one new model a year on average for the last three decades. 

His incredible history with the brand dates back to 1995 and he's not steered towards
another marque since.

While more than halfway down the list of the UK's most popular motor brands, the Japanese maker has a long-standing reputation for producing practical and reliable
vehicles as well as a few standout performance cars - particularly around the
its heyday in the World Rally Championship in the 1990s
and early 2000s.

While Bill has experienced most of the cars from its back catalogue, he returned to his
local dealer last month to collect his 26th example with the same badge.

But why does he keep coming back to this relatively niche brand? 

Bill Nunn, right, has returned to his local dealer to buy his 26th Subaru model in a 30-year period.

He's officially the car maker's longest-serving UK customer

Nunn is Subaru's longest-serving UK client, having collected a brand new 2025 Forester SUV in April, his 26th model
with a six-star emblem on its bonnet.

He acquired his first Subaru - a Legacy Estate

in 1995, just three years after legendary rally driver Colin McRae won his only WRC
crown in an Impreza, which helped put the marque on the map as a boy racer's favourite.

Since then, Bill has collected the keys to another 25, of all them bought from a local dealership, Adams Brothers in Aylesbury.

Subaru's footprint in the UK automotive marketplace can be traced back to 1977, when it arrived
with the all-wheel-drive Leone estate.

It has earned a formidable reputation for making
robust, fault-free vehicles, scoring well in various reliability surveys
where owners are asked to rate their cars for their dependability over the years. 

This legacy continues to this day, with Subaru named the top manufacturer in Auto Express's Driver
Power customer survey in 2024.

However, it's still far from a volume seller. 

Last year, just 2,419 Subarus were registered. 

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To put that into perspective, Volkswagen was Britain's most popular car manufacturer in 2024,
selling 166,304 units. That's 69 VWs for every Subaru delivered.

Chinese maker Omoda - which only launched in the UK in August last year -
sold more cars (3,629) in five months than Subaru did over the entire year. 

Jaguar, a brand that ceased sales of new models mid-way
through 2024, accrued almost seven times the registrations racked up by Subaru last term.

But despite their relative unpopularity, Bill can't get enough of
them. 

He has owned a wide range of Subaru models over the years,
including various Legacy and Impreza wagons.

However, his favourite choice is the Forester SUV.

He's owned various models from early 1990s variants to the
turbocharged XT of the 2000s - and his 26th and latest purchase
is a sixth-generation variant in Field specification.

The Forester is a car that has gone down in UK history; it was the last
model sold in the UK with a CD player.  When the SUV received a facelift in early 2024,
the 'old hat' feature was replaced by Apple CarPlay and Android Auto, much to the annoyance of petrol heads everywhere. 

Bill has experienced various Subaru models over the last 30 years.
He collected his 26th car from the Japanese brand in April -
a new Forester SUV. But why does he keep coming back to the same badge?

Brian is pictured here in 2020 collecting his 25th Subaru model -
and a bottle of bubbly - from the Aylesbury dealership

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Why buy 26 Subarus in 30 years?
Bill said: 'It is a pleasure to take delivery of my new Forester, the 26th Subaru I've bought over the past 30 years. 

'Since buying my first Subaru, the cars have certainly become
more modern, capable and spacious, but the core values
that set Subaru apart have remained.'

He added: 'Subarus are just great cars: always a pleasure
to drive, comfortable, reliable and safe. 

'In 30 years covering hundreds of thousands
of miles for both work and private use - in all manner of conditions - Subaru has never let me down.

'Over three decades, the dealer experience has been just as reliable.' 

Among the Subarus from Bill's past ownership is this lovely 1998 Impreza
wagon. Some three years earlier, legendary rally driver
Colin McRae had won his only WRC crown in an Impreza, which helped put the brand on the map
in the UK

This first-generation Subaru Forester from 1999 appears to be where Bill's love affair with the SUV began

Apparently not settled on just one first-generation Forester,
Bill also had delivered this example in the same colour in 1999 also

A year later, Bill returned to the Aylesbury dealership to collect another Forester,
this time in blue

Bill also owned this 2004 performance Forester XT with a 2.5-litre
turbocharged engine. It would have produced 208bhp at the time
and been good for a 0-60mph sprint in of 6.1 seconds

Speaking about the dealership who has enjoyed his business for 30 years, he said: 'The team at Adams
Brothers have always been attentive, honest and trustworthy;
they're a family business filled with friendly, familiar faces. 

'I couldn't recommend them highly enough. I'll certainly be back for
more.'

Dane Adams, managing director at Adams Group, said Bill had been its most loyal customer, and in the intervening years has become a 'great friend', too. 

And we can imagine why, if he's bought one car almost every year since
1995.

'He's always a pleasure to deal with, and we
look forward to supporting him with all his Subaru needs for
many years to come,' Adams said.

Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
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Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

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